Online Vehicle Retail Insights

Online vehicle retail is widely considered a mature market, having accelerated dramatically during the pandemic when digital sales became the primary option. Many in the industry believe that this surge has propelled digital sales to a level of importance equivalent to physical motor retail, with both channels coexisting equally in the foreseeable future.

However, iVendi’s new research suggests that online vehicle retail may still have significant room for growth. To assess the current landscape and its future potential, iVendi commissioned a survey of 1,000 used vehicle buyers and conducted detailed interviews with a selection of respondents. This research, combined with iVendi’s expertise and previous findings in online vehicle retail, provides a comprehensive understanding of what consumers truly desire when purchasing their next vehicle and how retailers can meet those needs.

Our findings indicate that digital sales are evolving rapidly and could soon account for a much larger portion of UK vehicle retail if current trends continue. This potential shift is crucial for future business decisions in vehicle retail and finance and should spark essential new discussions across these sectors.

The survey, conducted in November 2023, included 1,000 used vehicle buyers over 18 years old, with a median age of around 40. Of the respondents, 63% were female and 37% male, with responses collected from across the UK. In addition to the survey, direct interviews with a cross-section of participants provided real-world context and highlighted the genuine thoughts, feelings, and challenges faced by modern customers shopping for a used vehicle.

The research was conducted on behalf of iVendi by APD, a global leader in consumer intelligence specializing in measuring the impact of consumer engagement and supplier management on consumer retention, recommendation, and loyalty to brands and products.

Dealer Auto IT: Enhancing Your Online Vehicle Retail Experience

As digital sales continue to grow, Dealer Auto IT is committed to helping automotive dealerships thrive in this evolving landscape. By integrating with leading platforms like iVendi, we provide a seamless and robust e-commerce solution tailored to the unique needs of vehicle retailers. Our decoupled architecture offers flexibility, scalability, and enhanced performance, ensuring your dealership stays ahead of market trends.

Key Benefits:

1. Flexibility and Scalability: Our platform adapts to changing market demands, allowing you to scale your operations effortlessly.
2. Enhanced User Experience: Improve user engagement and satisfaction with a sleek, intuitive interface and seamless navigation.
3. Real-Time Market Insights: Gain valuable data and analytics to make informed business decisions and stay competitive.
4. Seamless Integrations: Easily connect with third-party tools and systems to streamline your operations and enhance customer experiences.

Conclusion

The future of online vehicle retail is bright, with digital sales poised to play an increasingly significant role. Dealer Auto IT, in collaboration with iVendi, is dedicated to providing the tools and support you need to succeed in this dynamic market. Embrace the future of automotive retail with our cutting-edge e-commerce solutions and stay ahead of the curve.