Central Bikes Digital Transformation

Client
Central Bikes
Country
United Kingdom
Industry
Two-Wheel
Services
AutoTrader Connect
SEO Management
Service/Maintenance
Technology
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Introduction

Central Bikes Transforms Sales with Decoupled E-Commerce Platform

Central Bikes, a leading independent motorcycle and commuter scooter dealership, faced challenges with an outdated e-commerce platform that hindered user experience and online sales. By implementing a decoupled e-commerce platform, Central Bikes achieved significant improvements in user engagement, operational efficiency, and sales performance.

Integration with AutoTrader Connect

Products uploaded to AutoTrader were instantly visible on the Central Bikes website, ensuring accurate and up-to-date listings.
Access to live market intelligence from AutoTrader helped Central Bikes make informed decisions on sourcing, advertising, and pricing.
The seamless integration enhanced the user experience, making it easier for customers to find and purchase motorcycles.
Challenges

Overcoming challenges with an outdated, unfit e-commerce solution

Central Bikes faced significant challenges with an outdated e-commerce platform that was inflexible and lacked scalability. This led to poor user engagement, limited growth in online sales, and an inability to adapt to changing market demands. The dealership required a robust solution that could enhance the online customer experience, drive sales, and support future expansion.

Issues with

Goal: Improve user experience and engagement on the website.
Goal: Increase online sales and conversion rates.
Goal: Enhance operational efficiency with seamless integrations.
Goal: Ensure platform scalability to handle future growth.
Solutions

The Transformative Impact for Central Bikes' Market Resilience

A decoupled architecture separates the front-end and back-end, offering flexibility, improved performance, and scalability. This enabled custom integrations with AutoTrader, iVendi, and other third parties, streamlining operations and allowing the website to generate sales and leads outside regular trading hours. This has been a game changer for Central Bikes, allowing them to weather the current market decline.

Key Features

Tailored design for an enhanced user experience.
Insights into customer behaviour and sales performance.
Smooth connection with inventory, CRM, and other essential systems.
Central Bikes's website security has been fortified by Dealer Auto IT with advanced measures, including SSL encryption and regular vulnerability assessments. These safeguards protect customer data and transactions, ensuring a secure browsing and shopping experience.
Ability to handle traffic spikes and future growth.
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Final result

Increased sales, an improvement in bounce rate, and a reduction in manual processes

A critical component of the new platform was the integration with AutoTrader Connect. This enabled real-time, two-way connectivity between Central Bikes’ website and AutoTrader. The implementation of the decoupled e-commerce platform and AutoTrader Connect integration yielded impressive results, allowing the platform to handle peak traffic during promotional periods without performance issues.

Notable mentions

The upgraded Central Bikes website, with Dealer Auto IT's decoupled architecture, has greatly boosted site speed, resulting in a 25% drop in bounce rate, enhancing user experience and satisfaction.
Central Bikes now offers a product reservation feature, allowing customers to reserve motorcycles or scooters online, ensuring their chosen vehicle's availability upon their showroom visit.
Central Bikes now offers a Finance Calculator on their website, allowing customers to easily estimate monthly payments for motorcycles and scooters based on their chosen terms, facilitating informed purchasing decisions.
Central Bikes now facilitates easy part-exchange of motorcycles and scooters via their website. Customers can input their vehicle details for an instant valuation, streamlining transactions with convenience and transparency.
Central Bikes now offers a streamlined vehicle financing process through an online application, enabling customers to quickly check their eligibility and select suitable financing options via a convenient 24/7 soft search.

What Central Bikes clients are saying about the new features

I couldn't believe how easy it was to find and finance my dream bike on Central Bikes' website. Their online application made the entire process quick and stress-free!
Warren RobertsCustomer

Statistics

  • 35%
    Increase Sales
  • 20%
    Enhanced Engagement
  • 40%
    Operational Efficiency
Meet the team

Take your dealership to the next level

Account Manager
Ryan Skilton
Lead Development
Dawid Gorczyca
At Dealer Auto IT, our team of dedicated professionals brings together a wealth of experience and expertise to drive your dealership's digital success.
Meet the team

Take your dealership to the next level

At Dealer Auto IT, our team of dedicated professionals brings together a wealth of experience and expertise to drive your dealership's digital success.
Account Manager
Ryan Skilton
Lead Development
Dawid Gorczyca

Let's deliver your success together!

We are committed to providing exceptional service and innovative solutions that help your dealership thrive in the digital age.

Let's talk