Rider Gear

Client
Rider Gear
Country
United Kingdom
Industry
Apparel/Accessories
Services
Bespoke
eCommerce
Custom Integrations
Technology
Visit the site →
Introduction

Overhauling an Outdated WordPress Site to Meet Modern E-Commerce Demands

Rider Gear, a leading e-commerce website specialising in motorcycle and scooter accessories and apparel, was struggling with an outdated monolithic WordPress solution. Seeking to improve their online presence and user experience, they turned to Dealer Auto IT for a modern, scalable solution.

Our values

Dealer Auto IT is committed to understanding the challenges and goals of dealers and prioritises their satisfaction by providing personalised solutions and exceptional support.
Dealer Auto IT values innovation in technology and continuously seeks to improve and advance its e-commerce platform to meet the evolving needs of automotive dealers.
Dealer Auto IT prides itself on delivering a reliable and robust e-commerce platform that companies in the automotive industry can trust to effectively manage their online sales operations.
The Challenge

Overcoming Monolithic Constraints for a Seamless E-Commerce Experience

Rider Gear's original WordPress website was outdated and difficult to manage. The monolithic architecture limited their ability to implement new features, slowing down the site and affecting user experience. The platform needed a significant overhaul to keep up with the demands of a growing e-commerce market and to provide a seamless shopping experience for customers.

What we found

Rider Gear's original WordPress website was outdated and difficult to manage. The monolithic architecture limited their ability to implement new features, slowing down the site and affecting user experience.
The slow load times and poor responsiveness negatively impacted user experience and customer satisfaction, leading to lost sales opportunities.
The existing architecture did not support the business's growth, making it difficult to integrate new technologies and features.
The solution

Merging Familiar CMS with Cutting-Edge Decoupled Architecture

To address these challenges, Dealer Auto IT proposed retaining the existing WordPress CMS while replacing the front end with a decoupled architecture. This approach allowed Rider Gear to keep their familiar content management system while benefiting from a modern, flexible, and high-performance front end.

The decoupled solution included

The new architecture significantly improved site speed and responsiveness, leading to a better user experience and higher customer satisfaction.
With the decoupled solution, Rider Gear can easily add new features and integrations, supporting business growth and staying ahead of market trends.
The sleek, modern design of the new front end enhances user engagement, driving higher conversion rates and boosting sales.
Want to start your challenge?
Contact us and find out how we can help on your project.
Let's talk
Final result

Enhanced Performance and Growth with Dealer Auto IT's Decoupled Solution

The implementation of the decoupled Dealer Auto IT Solution transformed Rider Gear's online presence. The website now boasts faster load times, a more intuitive user interface, and a scalable architecture that supports future growth. As a result, Rider Gear has seen increased traffic, higher customer satisfaction, and improved sales performance.

Statistics

The implementation of the decoupled Dealer Auto IT Solution transformed Rider Gear's online presence, leading to increased traffic and more potential customers.
The faster load times and intuitive user interface resulted in higher customer satisfaction, encouraging repeat visits and purchases.
With a more efficient and appealing website, Rider Gear experienced improved sales performance, contributing to overall business growth.

Dealer Auto IT transformed our outdated WordPress site into a high-performance e-commerce platform

With their decoupled solution, we've seen faster load times, an intuitive user interface, and significant growth in traffic and sales. The team was professional and responsive throughout the entire process. Highly recommend!
Dan Rose CEO of Rider Gear

Statistics

  • 40%
    load times reduced by
  • 35%
    customer satisfaction up
  • 50%
    Sales Performance Increased
Meet the team

Take your dealership to the next level

Account Manager
Ryan Skilton
Lead Development
Dawid Gorczyca
At Dealer Auto IT, our team of dedicated professionals brings together a wealth of experience and expertise to drive your dealership's digital success.
Meet the team

Take your dealership to the next level

At Dealer Auto IT, our team of dedicated professionals brings together a wealth of experience and expertise to drive your dealership's digital success.
Account Manager
Ryan Skilton
Lead Development
Dawid Gorczyca

Let's drive your success together!

We are committed to providing exceptional service and innovative solutions that help your dealership thrive in the digital age.

Let's talk