Advancing Dealer Online Sales

Central Bikes, a premier motorcycle and commuter scooter dealership, has long been renowned for its high-performance motorcycles and exceptional customer service. However, the dealership faced significant challenges with its outdated e-commerce platform. Recognising the need for a modern solution, Central Bikes partnered with Dealer Auto IT to implement a cutting-edge decoupled e-commerce platform, enhanced by seamless integration with AutoTrader Connect.

Central Bikes struggled with an outdated e-commerce platform that lacked flexibility and scalability. This resulted in poor user engagement, limited online sales growth, and an inability to keep up with evolving market demands. The dealership needed a solution that could provide a superior online experience, drive sales, and support future growth.

Dealer Auto IT introduced a decoupled e-commerce platform to Central Bikes, offering a robust and flexible solution tailored to the dealership’s needs.

• Customisable Front-End: The platform’s design was tailored to reflect Central Bikes’ brand, ensuring an engaging and user-friendly experience.

• Scalable Infrastructure: Capable of handling traffic spikes and future growth, the platform ensured consistent performance during peak periods.

• Seamless Integrations: Smooth integration with existing inventory and management systems streamlined operations and improved efficiency.

• Robust Security: Advanced security measures were implemented to protect both customer and business data.

A critical component of the new platform was the integration with AutoTrader Connect. This integration enabled two-way connectivity between Central Bikes’ website and AutoTrader in real-time, powered by data and insights

• Real-Time Inventory Updates: Products uploaded to AutoTrader were instantly visible on the Central Bikes website, ensuring accurate and up-to-date listings.

• Enhanced Market Intelligence: Access to live market intelligence from AutoTrader helped Central Bikes make informed decisions on sourcing, advertising, and pricing.

• Improved Customer Engagement: The seamless integration enhanced the user experience, making it easier for customers to find and purchase motorcycles.

The implementation of the decoupled e-commerce platform and AutoTrader Connect integration yielded impressive results for Central Bikes. The platform successfully handled peak traffic during promotional periods without any performance issues.

By partnering with Dealer Auto IT and integrating AutoTrader Connect, Central Bikes successfully overcame the challenges of its outdated e-commerce platform. The new decoupled e-commerce solution has not only improved user engagement and sales but also ensured scalability and operational efficiency.